A heritage of design
Now showcasing in three cities – Johannesburg, Cape Town and Durban – the unmissable Decorex SA exhibitions host in excess of 100 000 visitors annually. Local homemakers and international trade buyers alike are wowed every year by the explosion of innovation that SA’s designers and decorators proudly show off. The message is clear: why look overseas when local really is lekker.
Known as a confident and exuberant brand, Decorex SA entices visitors to look beyond their four walls and see instead spaces in which they live and love, laugh and play, eat and entertain, nurture and grow. Despite being strongly driven by trends, Decorex SA brings liveable design and décor solutions to all its devotees.
But – a successful exhibition isn’t just about getting feet through the door. Decorex SA’s blueprint is crafted around the quality of its exhibitors, sponsors and media partners – a talented and influential group of persons and organisations.
Two years of explosive growth
No-one can dispute that times are tough. But despite this – or perhaps because of it – South Africans are investing in their sacred spaces, and their support of Decorex SA has been unflagging. Our regular exhibitors recognise this. In fact, the number of exhibitors at our expos has remained consistent in the face of the economic challenges of the past few years.
This support has enabled Decorex SA to constantly increase its marketing and awareness efforts, which, in turn, ensures return on investment for our exhibitors – a win-win situation.
But that’s not all
Consumers no longer look to just one channel for information and inspiration, and Decorex SA has a strong presence across many mediums – all of which are available to our exhibitors as additional marketing and advertising tools.
Apart from our three expos, the Decorex SA platform also includes:
- It’s all in the Detail magazine
- An extensive online mailer database, statistics from which are available to exhibitors on request; and
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Industry conferences and consumer talks.
These channels ensure that Decorex SA talks to South Africa’s homemakers and design professionals all year round and via many avenues. Our expos engage the senses; our publications are lasting reference materials; our online offering disperses information quickly and directly – and is a two-way conversation starter. We’re covering all your bases for you.
The shows go on
Our flagship exhibition, Decorex Joburg sprawls over 22 000 square metres that houses around 700 unique exhibitors … from fluffy pastel feel-goods to acid bright plastics to neutral classics. From repurposed much-loved items to lust-inducing modern innovations. From talks and demos to installations to “everything-must-go” stands.
Decorex Cape Town has taken home a number of awards – and it’s no secret why. Every year, it brings together an unrivalled collection of SA design icons, leading brands and rising stars. These exhibitors reflect the mother city’s other name, the city of chic. Cape Town thrills to their bold approach and sophisticated style.
The brand’s boutique offering, Decorex Durban is KwaZulu-Natal’s most popular and most exclusive décor, design and lifestyle exhibition. And, driven by ferocious talent that challenges Durban’s laid-back reputation, which is growing year-on-year.
We break through the line
It’s all in the Detail:
Decorex SA's sourcebook, It's all in the Detail, is an indispensable guide for design-minded home owners and décor professionals alike, providing practical must-have details. This pocket-sized glossy contains an A-Z of suppliers, retailers, decorators, artisans and manufacturers, as well as listings for interior- and décor-related products and services. It's every morsel of information that is needed to connect buyers with suppliers.
Being an annual publication, It's all in the Detail is up-to-date and directional. It has become an integral and valuable freebie in the expos' goodie bags but is also available to purchase online.
Name association
Signing up as a Decorex SA sponsor gains credibility and prestige for your brand, as well as top-of-mind awareness in the shows’ combined 100 000 visitors. Bear in mind that our visitors include the SA décor and design industry’s decision-makers as well as the consumers who are your captive target market.
Sponsoring any aspect of any of our three exhibitions will enable you to:
- Build name recognition with your direct target market.
- Reinforce your brand with an engaged audience.
- Increase awareness of your products and services.
- Align your brand with Decorex SA and other premier industry labels.
An educated mind
Conversations on Architecture
Conversations on Architecture are exclusive, countrywide Decorex SA conferences that are aimed at design and building professionals who are interested in architecture. The series of talks is a must for trade professionals in the building, architecture and interior design industries. They are led and presented by illustrious international and local speakers who debate new directions, share their ideas and visions, and illuminate the issues that concern built environment practitioners.
Consumer talks and workshops
Each Decorex show boasts décor, DIY- and foodie-themed theatres that are hosted by industry leaders. Free demos cover topics as diverse as upscaling a home’s wow-factor, upcycling granny’s inherited treasures and cooking up the perfect meal, whatever the occasion.
Made in the RSA
Influenced by the manifold aspects of the rainbow nation, SA’s designers have a distinctive local voice. “Made by South Africa” is the mantra of the moment.
To further inspire and motivate this talent pool Decorex SA has launched its Designer Collection – a diverse, quirky and colourful homeware range that is gleaned from the very best of no fewer than nine promising designers.
The Decorex Designer Collection is a valuable and visible platform for designers who want to break the local interior décor and design market wide open. It also provides consumers with affordable, quality, high-design items that carry the Decorex SA mark of approval.
